Overview

Content Gap finds keywords your competitors rank for that you don't. It shows you exactly which topics are winning traffic for other sites in your space, so you know what to write next.

Where to find Content Gap

1. Open your project.
2. In the left sidebar, go to the Content Marketing section.
3. Click Content Gap.

How it works, in short

You give the tool one or more seed keywords that describe what your business sells. From there, everything else is automatic:

1. The tool finds up to 5 competitor websites for you, you do not need to know or type any competitor URLs.
2. It pulls every keyword each competitor ranks for in Google.
3. It compares that list against your own site's rankings.
4. Any keyword a competitor ranks for, that you don't, is marked as a Gap.

Content Gap does not update automatically. Each analysis is a one-time snapshot. Run a new analysis whenever you want fresh data.

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Related pages

• Run your first analysis
• Read your results
• Turn a gap into a keyword plan
• Manage your analyses