Create a Hub
A Hub is your pillar article — a comprehensive piece that establishes authority on a Core Theme. Every Hub can have several Spokes linking back to it.
Create a hub
- Go to Content Marketing > Blogs.
- Open a Core Theme, or go to the Hub & Spoke view from your SEO Plan.
- Click Create Hub.
AI
- Choose a Core Theme.
- Click Generate with AI.
Manual
- Enter a Title.
- Choose a Core Theme.
- Enter a Keyword.
- Add a Description.
After creating a hub
Your new hub appears as a card badged Hub. Open it to see its own article (badged Hub Post) plus a list of Spoke Articles underneath it — supporting articles that link back to it.
Before you can write the full article, the idea needs to finish generating. Once it's ready, click Start Writing. See Write your blog post .
Related pages
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