Edit Your Strategy

Once your content plan has a strategy, you can edit every part of it. Open your plan and go to the Plan tab.

Every field on this page saves automatically as you click away from it. There is no separate Save button.

Core Settings

Posting Frequency: how often you plan to post, for example "3 times a week".
Visual Style: a description of the look you want your posts to have.
Tone of Voice: a description of how your captions should sound.

Instagram Post Template

Pick which visual template your AI-generated designs should be based on. This sets the starting layout used when you create a design with AI .

Content Angles

A list of themes or topics for your posts, for example "Behind the scenes" or "Customer stories". Add, remove, or edit items in this list.

Content Mix

A table showing the mix of post formats you plan to use:

Column	What it means
Format	Quote, Infographic, or iPhone Notes.
Ratio	How much of your content should be this format, for example "40%".
Purpose	What this format is for, in your own words.

Why this matters

Everything you set here is used automatically when you generate a design with AI for a post in this plan. You don't need to repeat your brand's tone or style each time.