Free Tool Marketing
Use free tools and utilities as powerful marketing assets to generate viral growth and backlinks. Master engineering as marketing, lead magnet creation, free tool development, viral marketing, and backlink building to attract users and establish authority in your niche.
Free Tool Strategy
4 resources to explore
Free Tool Strategy Approach
Free mini tools are a powerful way to go viral, earn backlinks, and drive organic traffic—all without traditional marketing. Often called "Engineering as Marketing," this strategy helps startups attract users by building useful, shareable tools that promote themselves.
Mini tools are 10x more powerful than free trials
Why creating mini tools and free utilities can be more effective than traditional free trials for marketing and user acquisition.
Visit ResourceSide Project Marketing: What Is It & How to Do It
Complete guide to using side projects as a marketing strategy, including how to create and promote them effectively.
Visit ResourceEngineering as Marketing (with examples from Hubspot, Shopify & Ahrefs)
How major companies use engineering and free tools as marketing strategies, with real examples from successful companies.
Visit ResourceBuilding Free Tools for Marketing (SEO)
Guide to building free tools specifically for SEO and marketing purposes, including technical implementation and promotion strategies.
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