‘Data is what we do’: Why Mastercard entered the commerce media race

With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.

How to Avoid AI Detection in Writing (2026 Guide)

Learn how to avoid AI detection with 10 evidence-backed techniques. Covers perplexity, burstiness, AI tell-words, and a complete content workflow.

The Biggest Lessons I Learned From the HCU So Far

Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.

AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse

Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week’s SEO Pulse.

Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore

Patagonia appoints first marketing and impact director

Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of marketing and impact, as it looks to unite 'storytelling and action'.