Marketing news & insights, curated daily
There’s no ‘golden metric’ says Albertsons' Liz Roche as retail media storms NewFronts
Albertsons' Liz Roche discusses the evolving metrics in retail media strategies.
ESPN drops first ad for 2027 Super Bowl
To support the first time the Big Game will be broadcast on the cable network, ESPN and parent company Disney are going all out.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
LinkedIn Uses Its NewFronts to Tell Marketers to Cut the Bullspend
During its NewFronts event, LinkedIn showed how video, creator voices, and professional context can influence buying groups and drive business outcomes.
Growing down: How Major League Baseball is looking to capture younger audiences this season
Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.
Target looks to e-commerce, advertising investments to help grow the business
Hundreds more articles updated daily across SEO, content, growth, and more.
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