Marketing news & insights, curated daily
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Colin Fleming is one of the best B2B marketers alive, but it’s nearly impossible to reconcile a free ad-supported product with an enterprise trust proposition.
5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
![Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]](https://storage.googleapis.com/contendar-public/production/marketing-aggregator/sources/98b1e28a-9c92-4611-8cb7-92c431c555f5/blog-images/828b3d12-b9b9-4667-a62c-407003941083.webp)
Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]
Netflix is out after WBD calls Paramount bid 'superior.'
Asda enhances loyalty offer amid major price and product overhaul
The grocer’s “biggest” product refresh in recent years is supported by price cuts on hundreds of ranges and an “enhanced Asda Rewards programme”.
Why audio may be the missing piece in CTV strategy
Exploring the role of audio in CTV ad strategies.
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